Persuasion Profiling: The Future of Digital Sales
Wired ran an article in May discussing the recommendation engines popular on sites like Amazon, Netflix and Itunes. Currently, shoppers are pitched new products based on what they’ve already...
View ArticleMarketing: There’s An App For That
Mitch Joel, from the Six Pixels of Separation blog recently added his two cents to the discussion of WIRED‘s “web is dead” feature. Really, we have Apple to blame for the sudden and precipitous shift...
View ArticleSurprising Evidence for a New Renaissance
Geoffrey West, in his recently released TED Talk, outlines some interesting phenomena about cities: the growth of cities are described by sigmoidal curves - they grow slowly at first, experience a...
View ArticleWeighing Price Anchors
I noticed a curious thing yesterday. A digital subscription to WIRED for Ipad costs $19.95 per year. A one-year subscription to the print magazine is $12 and includes the digital version free. How on...
View ArticleDanger: How Dynamic-Marketing Could Be Affecting Diversity
In my last posts, I touched on H&M’s digital mannequin strategy, and the potential positive outcomes associated with it. I also wrote a while back about using consumer data to change the sales...
View ArticleTop Minds at Google and LinkedIn: The Next Big Thing
We have a vision of the future. A robot hands you coffee. Then, it’s off in your flying car to work, dropping of Elroy, Judy, and Jane along the way. Oh wait, that’s the Jetsons. In real life, the...
View ArticleThe Long Tail & Spaghetti Sauce: How to Sell More Shirts Online
This is part 5 in a series where Kurt Munz assumes the helm of Gap Inc. Direct, the e-commerce arm Gap Inc… hypothetically In 2004, journalist Malcolm Gladwell famously remarked at TED that the perfect...
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